The City of Brussels, and specifically its Counselor for Economy and Trade Mrs. Marion Lemesre, has launched in 2015 a training program called “You will love Chinese shoppers”. Opened to shop owners of the City of Brussels, this program aimed to explain and give advice about the relevant and appropriate behaviors and habits to adopt towards the new generation of Chinese tourists and consumers, by giving a global outlook on what makes up the Chinese culture nowadays.
The program was spread on three evening of trainings and one study trip to China. Atlas International Culture gave various presentations about Chinese marketing, Chinese culture and advice adapted to shop owners and invited specialized speakers to take part in the training. Atlas also managed the study trip to China, which included the signature of a joint agreement between the City of Brussels and the Dongcheng District in Beijing, important meetings with local tour operators and commercial partners for the participant, and of course discoveries of the Chinese society and cultural heritage.
A true success for the whole initiative and the 40 to 50 participants taking part in the training!