“The Grand Canal Opera” is not only a classical opera, but also a whole show with performances, dances, songs and amazing costumes, that made the spectators travel far away during one unique evening in Brussels. The play revolves around the digging and navigation of the Grand Canal in Sui and Tang Dynasties in ancient China. Taking place in one of the most beautiful venues in Brussels – the Cirque Royal – the opera attracted hundreds of spectators, curious to discover classical opera sung by Chinese contemporary artists.
Atlas International Culture managed the marketing and public relations aspects for this great event, as well as the ticketing services for the general public. We also delivered a consultancy mission regarding the audience to target and the communication channels to use to spread the event at a large but targeted scope.