The China Unlimited Creative Contest was held between April and August 2015. After having determined a shortlist of participants, the Jury members secretly designed the 15 winners of the Contest in the four competing category – Photos, Videos, Fine Arts and Essays. The professional Jury was made up of Chinese and European journalists and representatives of the cultural world, while the Grand Jury included high-level personalities – Ambassador of China to the EU Mrs. Yang Yanyi, EU Commissionner Mr. Tibor NAVRACSICS, Belgian Deputy Prime Minister Mr. Didier REYNDERS, MEP Mrs. Eva PAUNOVA, and international artistic director Mr. Franco DRAGONE.

The Award Ceremony was held before a quality audience of Chinese and European officials and diplomats, during the 3rd EU-China High Level People-to-People Exchange on Culture and Education in Brussels. The 15 talented winners, and the unique winner in the children category, received their Award from Chinese Vice-Premier, Mrs. LIU Yandong, and from EU Commissionner Mr. Tibor NAVRACSICS.