The China Cultural Center in Brussels has opened in September 2015. As a newcomer on the cultural stage in Brussels, capital of Europe, the need for a strategic and thoughtful communication towards local and Chinese stakeholders was clearly identified. We have been working since before the official opening hand in hand with the Chinese and local staff and management to identify and manage the most efficient channels of communication for the Center. To fulfill our mission, we also carried out a market study about the needs and expectations of the Center’s current and future visitors.
We created their website (www.cccbrussels.be) and manage it daily, together with their Facebook page and Wechat account. Valuable contents are constantly released in French, Dutch, English and Chinese.
Before their most important events and activities, we also manage their public and press relations, by releasing press releases and press kits, and maintaining a good connection with journalists specialized in culture and arts.