Atlas signs a strategic partnership with the OBOR Committee

Posted on April 27th, 2016

Creative projects in the fields of tourism and culture and related to EU‑China cooperation will benefit from this new partnership.

Tourism represents one of the largest and fastest-growing economic sectors in the world. In Europe, the sector employs almost 25 million people and generates 351 billion EUR per year. The significant rise of Chinese tourists worldwide is an essential factor of the increasing touristic activities and revenues, especially in Europe.

In the framework of the “One Belt One Road” (OBOR) initiative, the recently created OBOR Committee – by its full name Europe-China OBOR Culture & Tourism Development Committee – aims to consolidate a network of top-level Chinese and European partners active in touristic and cultural aspects of diplomacy, business and politics. The Committee will mainly focus on those aspects of EU-China cooperation and settle itself as a crossroad platform for touristic and cultural initiatives, both in Europe and in China.

During the official opening ceremony and reception for the OBOR Committee on April 27th, 2016 at the China Cultural Center in Brussels, Atlas International Culture reaffirmed its willingness to collaborate with the Committee to create and produce touristic and cultural events, and reinforce the existing relations between China and Europe. A strategic partnership has been announced between both organization, as the first concrete step in their program of actions.

The solid and valuable support of the Committee will surely be essential to reach out a genuine success for the initiatives brought by Atlas International Culture. “This partnership will be filled up with concrete projects in the months and years to come. For now, I can already announce that we are preparing the second edition of the Chinese Cultural Festival in the EU, probably taking place end of 2016 in Belgium”, says Haichen Wang, CEO of Atlas International Culture.

The opening reception and announcement of the strategic partnership gathered high‑level guests at the China Cultural Center in Brussels yesterday night, among which three founding members of the Committee – Mr. Istvan UJHELYI, MEP and Vice-Chairman of the Transport & Tourism Committee of the European Parliament, Mr. Bernard DEWIT, President of the Belgian-Chinese Chamber of Commerce and Mr. Eduardo SANTANDER, Executive Director of the European Travel Commission.

Pictures of the event to be displayed soon in our Media section.